Program
Started in 2009, Business Leadership Week is a signature event for McCoy College. Business Leadership Week engages the students and faculty of Texas State University and the local community in conversations and learning about the Common Experience and business leadership ideas that extend beyond textbooks and classrooms by offering guest lectures, interactive events and contests, and forums for discussion.
Started in 2009, Business Leadership Week is a signature event for McCoy College. Business Leadership Week engages the students and faculty of Texas State University and the local community in conversations and learning about the Common Experience and business leadership ideas that extend beyond textbooks and classrooms by offering guest lectures, interactive events and contests, and forums for discussion.
Premise
Every year Business Leadership Week is presented with a different theme. University Marketing determined that this year the event needed to have a permanent brand that would effectively display the theme chosen for each year standing alone while also standing with the current theme. The graphics for both the theme and the accompanying logo were presented to the client and refined.
Every year Business Leadership Week is presented with a different theme. University Marketing determined that this year the event needed to have a permanent brand that would effectively display the theme chosen for each year standing alone while also standing with the current theme. The graphics for both the theme and the accompanying logo were presented to the client and refined.
CLIENT PRESENTATION BOOK
Event Branding
Primary Logo chosen by client
Secondary/Theme logo for 2016
PRINT CAMPAIGN
WEBSITE GRAPHICS
PROCESS WORK
